Contact Details
Steven E. Palmgren, PE
6100 Jays Ln.
Austin, TX 78749
(512)703-0581
[email protected]
Steven E. Palmgren, PE
6100 Jays Ln.
Austin, TX 78749
(512)703-0581
[email protected]
Bachelor of Science • June 2001
▪ Achieved Bachelor of Science in Electrical Engineering, Computer Engineering Minor.
▪ Earned cumulative WAG – 88% (~3.3 GPA), Dean’s List December 2000.
▪ Authored Kettering University Undergraduate Senior Thesis, “Transfer Bar Wiring Test Station” for HMS Products.
▪ Society of Automotive Engineers (SAE) Mini Baja – Designed/ built custom digital dashboard display.
VP of Sales and Marketing • October 2016 - Present
▪ Initiated VP of Sales and Marketing role at Patti Engineering – Responsible for sales and marketing leadership for all 3 locations,
a team of 3 sales associates, $7M in revenue, and all marketing activities.
▪ Sold $1.5M Caterpillar project - Collaborated with client’s plant managers, engineers, and maintenance to develop a ROI that
allowed them to upgrade 3 lathe machines from the 1990s.
▪ Mentored and coached Texas sales engineer into full-time sales role – Introduced the sales process and Sandler training.
▪ Spokesperson presenting to hundreds of people on topics of IoT, predictive analytics, technology, engineering, marketing, and
sales.
▪ Spearheaded development of documented sales process complete with KPIs.
• Built annual salesperson “cookbook” - documented personal goals along with customized “recipe” to achieve goals.
• Designed annual account planning for top customers/targets – scoring potential/current revenue, relationship status/goals,
Net promoter, and networking status/goals.
• Established weekly meeting cadence – alternating tactical pipeline (TEAM) and strategic account planning (KARE).
• Developed weekly sales projection/dashboard – a quick view into each salesperson/location supporting operations
resource planning and shifting sales activity focus appropriately.
▪ Doubled organic website traffic annually - Implemented content creation activities to bring engineering closer to marketing.
▪ Led CRM migration to HubSpot – Coordinated efforts with marketing and programmed the data migration.
▪ Streamlined CRM experience by adding developer level customizations to automate more of the sales process – email
reminders, partner technologies, audit history tracking, and integration to SharePoint/ERP with Node-Red and APIs.
▪ Fostered partner channel relationships coordinating lead generation, collaborative marketing, training, and event planning.
▪ Established relationship with IT firm to manage all level 0/1 helpdesk calls eliminating the burden from the engineering team.
VP of Texas Operations • June 2013 - October 2016
▪ Opened companies first branch (physical) office - Coordinated the search, negotiation, and selection of the location as well as
led the direction of the tenant improvement buildout, IT, and the grand opening party event.
▪ Oversaw the interview process of the first full-time Texas sales associate. Experimented with the Sandler Sales system to frame
the hiring process and systematize sales process.
▪ Doubled the Texas team to 10 engineers to support the growing sales by expanding hiring efforts into local colleges.
▪ Built and implemented a proven hiring process for new college graduate engineers that was replicated successfully across all
offices, cutting the on-boarding time in half.
▪ Accelerated sales efforts by jumping full-time into sales for the Texas office. Leveraged sales training, the Objection
Management Group (OMG) assessment and relationships to define/conduct the interviews for a replacement.
Senior Electrical Controls Engineer • April 2010 - June 2016
▪ Relocated to Austin, Tx to open first remote (virtual) office. Supported efforts locally for the CEO by scouting potential customers, partners and locations. Within a week of moving to Texas, we received our first Texas PO.
▪ Established trusted advisor relationships and grew the team to 3 engineers within 2 months onsite supporting various suppliers in starting up 3 of the 4 production lines.
▪ Generated 1/4 of gross revenue with 1/8 of the engineering team across all offices through efficient project management.
▪ Implemented NOV’s auto driller conceptual design into a PLC. Orchestrated the design and testing efforts starting in the lab, to onsite testing on rigs, to the rollout to 50 rigs within a year. Identified and solved mechanical issue with a Fourier transform.
Senior Electrical Controls Engineer • August 2004 - April 2013
▪ Led team of 10 automation software engineers for Ashworth embroidery distribution plant. Developed production order algorithm to match orders to over 200 embroidery machines, 150 operator stations.
▪ Led automation controls design and installation of automation, part tracking, and MES integration for diesel engine machining cell. Built trusted advisor relationships that led to 6+ more years of consulting work.
Electrical Controls Engineer • September 2001 - August 2004
▪ Development of controls applications for numerous projects in distribution, sorting, and storage conveyors for Forever21, Sohn Linen, Opryland Hotel Laundry, Ross Stores, Men’s Wearhouse.
▪ Development of custom OPC VB OCX used in all custom VB HMI applications to communicate with PLC.
Coop Engineer • June 1996 - March 2001
▪ Originated concept to improve the testing process of the largest selling product. Designed and built the “Transfer Bar Wiring Test Station” solution reducing checkout time by 20% and improved product quality.
▪ Performed onsite service/repair, design, panel build, assembly of electrical panels/products, creation of quality control procedures/standards, creation of macros automating design processes, R&D, prototyping, and AutoCAD details/layouts.